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December 20, 2007
LeBow College of Business Students Win Top Honors in Marketing Competition
As part of Project Acceleration: The Subaru Impreza Collegiate Challenge, 19 students from the LeBow College of Business formed Six Star Associates and created a successful marketing campaign with only a $3,000 budget. Six Star Associates created the "falling in love with a Subaru" concept and implemented it through different mediums (i.e. Internet, public relations, events, print ads, and videos). The campaign was created to increase Gen Y awareness of the new Subaru Impreza. After 10 weeks of hard work and dedication, Six Star Associates placed in the top two in this national competition that involved nine schools and were invited to visit Subaru's Headquarters. On December 17-18, six members of Six Star Associates headed to Cherry Hill, NJ to visit Subaru of America to network and compete for the first place title against a fierce competitor- the University of New Mexico.
During the two-day stay in Cherry Hill, the students presented their "Falling in Love with a Subaru" concept at Subaru of America's headquarters to the company's marketing representatives, which included Subaru's Chief Marketing Officer. After the final presentation, Drexel University placed second overall and was awarded $1,500- an award with which the members of Six Star Associates decided to create a scholarship for a LeBow College of Business student that will be given at an upcoming Honors Day.
Source: Drexel University's LeBow College of Business, Pennsylvania
A team of undergraduate students from Drexel University's LeBow College of Business will be traveling to Detroit, Mich., as finalists in the Chevrolet College Marketing Challenge. The students will present a marketing plan to executives from Chevrolet, and communications agencies Campbell Ewald and McGinn MS&L, as they vie for top honors in Chevrolet's "Green Marketing to the Youth Market." The marketing proposal promotes the venerable automobile manufacturer's fuel-efficient, environmentally friendly and technology advanced vehicles to the 18 to 30 year-old demographic. The Drexel students were selected from more than 50 college and university teams that participated in the competition.
The Drexel team - sophomores Abby Dineen, Stevland Polite, Elizabeth Kantner, and Shawn Engmann - created a media/marketing plan that includes a T-shirt design contest, advertising on Facebook and Myspace, filming a "he/she looks good in green" commercial, and establishing a Web site: www.ilookgoodingreen.com. The proposal also calls for a tour that will transport the environmentally friendly car to the six most populous cities in the nation.
The teams are competing for their proposals to be integrated into a Chevrolet marketing campaign, cash prizes and possible opportunities to intern at Chevrolet, Campbell Ewald, or McGinn MS&L.
Source: Drexel University's LeBow College of Business, Pennsylvania
WHAT: Professors and graduate and undergraduate students from Duquesne University will be among the volunteers to conduct the National Audubon Christmas Bird Count. The count, which is in its 108th year, provides a survey of birds across North America and in parts of Central and South America within two weeks of Christmas.
The count helps ornithologists determine trends in bird diversity from year to year. This is the second time a group will be stationed in the Murphy’s Bottom area near Freeport. Last year, the nine-person crew sighted 30 species and 256 individual birds.
WHEN: 7 a.m. to about 1:30 p.m. Saturday, Dec. 15
WHERE: Murphy’s Bottom, on the Allegheny River near Freeport
DIRECTIONS: For post-count interviews or to shadow the counters on Saturday, please contact Public Affairs.
Source: Duquesne University, Pennsylvania
Today, Prairie View A&M University announced the university's largest enrollment in its 131-year history. The total fall 2007 enrollment of 8,382 is the highest in the university's history. This enrollment status represents a 4.7 percent increase over fall 2006. Enrollment at the university also reached a peak at 8,350 in fall 2004.
"This historic enrollment reflects our commitment to increasing the university's enrollment each year. I'm excited about this milestone in our history and proud of the university's faculty and staff who worked collaboratively with high school and community college staff members to make this achievement a reality," said PVAMU President George C. Wright.
In recent years, the university has expanded its graduate programs and strengthened recruitment for its specialized undergraduate programs. With funding awarded by the Texas legislature, the university constructed and completed five new state-of-the-art buildings, all with a goal to allocate for an expanded student population and academic programs.
The newest additions to the campus landscape include the Nathelyne Archie Kennedy Building, which primarily houses the School of Architecture; the Elmer E. O'Banion Science Building; the Electrical Engineering Building; the Juvenile Justice and Psychology and Texas Crime Prevention Center Building; and the College of Nursing Building, located in the Texas Medical Center in Houston.
PVAMU's increased enrollment can also be linked to several of its new academic programs. Since 2003, the university has consistently added new master's and doctorate degree programs including a doctorate degree in educational leadership and several master's level programs in engineering. To meet the increasing demand for skilled nurse faculty members, the university also has pending plans to implement a doctorate degree in nursing.
Founded in 1876, Prairie View A&M University is the second oldest public institution of higher education in Texas. With an established reputation for producing engineers, nurses and educators, PVAMU offers baccalaureate degrees in 50 academic majors, 37 master's degrees and four doctoral degree programs through nine colleges and schools. A member of The Texas A&M University System, the university is dedicated to fulfilling its land-grant mission of achieving excellence in teaching, research and service. During the university's history, nearly 50,000 academic degrees have been awarded.
Source: Prairie View A&M University, Texas
December 6, 2007
Alfred State College: Student Life, Technology & Trends: 1908-2008
Featured Programs:
Alfred State College staff members and current and retired faculty have contributed items for the featured exhibit in the Hinkle Library Gallery and Reading Room entitled "Student Life, Technology & Trends: 1908 - 2008." Part of the College's Centennial Celebration, this exhibit showcases images of student life over the past century, and is paired with a collection of everyday and specialized items introduced over the same time period. Funds for the exhibit were provided by an ASC Centennial Committee grant which covered the reproduction and professional mounting of photographs, as well as the purchase of two new exhibit cases. The exhibit features many items that present-day students have never seen, including vacuum tubes from the 1940s, rotary phones, an early transistor radio, early computer storage media from punch cards to eight-inch floppies, and a galvanometer used at the College during World War II. 1970-era equipment and records from WETD, the College radio station, and several early Brownie cameras are also included. The exhibit will run until the middle of January.
Source: Alfred State College, SUNY College of Technology, New York
A team of Bucknell electrical engineering students took second place in a computer networking competition sponsored by the National Science Foundation.
The 2007 MANIAC Challenge, organized by two professors from Virginia Tech and held in the nation's capital, brought together teams from around the world to compete in a challenge that combined sophisticated wireless ad hoc networking and game theory.
Team Bucknell, comprising seniors Richard Clark of Broomall, Pa., Braden Izumi of Glendale, Calif., and Kafu Chau of York, Pa., competed under the direction of Michael Thompson, assistant professor of electrical engineering.
First place went to the University of North Carolina-Charlotte.
Impressive Results
"What makes the Bucknell team's result more impressive is that our students, as undergraduates, were competing with teams primarily composed of graduate students," said Thompson.
The communications challenge within an ad hoc network is that not all nodes communicate directly with each other. To send a message to a node on the other side of a network, a node may need to rely on its neighbors to pass the message to the correct node.
However, forwarding messages consumes time and battery power, so a node may choose not to forward a message and the message will be lost. Further complicating the situation, as in the real world, is if a node is uncooperative, its neighbors may respond accordingly by not cooperating with it.
Forwarding strategy
"The challenge facing competitors was to design a forwarding strategy that minimized the amount of amount of forwarding work, while trying to ensure that it still received its traffic from its neighbors," said Thompson.
Source: Bucknell University, Pennsylvania
Prairie View A&M University alumnus Roy Perry, class of 1978, will address members of the fall class of 2007 during Prairie View A&M University's fall commencement exercises to be held Saturday, Dec. 8 in the William "Billy" J. Nicks Building. Roy Perry of Austin, Texas made history by being named the first black vice president at Dell Inc. and several other major U.S. organizations.
The university is preparing to confer degrees on more than 600 candidates from its nine colleges and schools during two commencement exercises. Perry will deliver the commencement address during the university's 9 a.m. and 1 p.m. ceremonies. Both ceremonies will be held in the William "Billy" J. Nicks Building.
The commencement ceremony for the College of Arts & Sciences, College of Business, Whitelowe R. Green College of Education and the College of Engineering will be held Saturday, Dec. 8 at 9 a.m. The line up begins at 8 a.m.
The second ceremony for the Graduate School, College of Agriculture and Human Sciences, School of Architecture, College of Juvenile Justice and Psychology and the College of Nursing will be held Saturday, Dec. 8 at 1 p.m. The line up begins at noon.
WHO: Prairie View A&M University Alumnus Roy Perry to Commencement address Fall Class of 2007
WHAT: PVAMU Fall 2007 Commencement Exercises (9 a.m. and 1 p.m.)
WHEN: Saturday, December 8
WHERE: Prairie View A&M University
William "Billy" J. Nicks, Sr. Health & PhysicalEducation Building
(Baby Dome Auditorium)
Prairie View, Texas
COVERAGE: Media interested in covering this event should contact Bryce H. Kennard in the University Relations Office at bhkennard@pvamu.edu or (936) 261-2134. About Roy Perry:
Roy Perry currently engages in supply chain, operational process and design consulting in addition to various entrepreneurial and philanthropic pursuits. Perry graduated from Prairie View A&M University with a bachelor's degree in electrical engineering in 1978. He is also a Sloan Fellow and holds master's degrees in management from Stanford University and electrical engineering from Iowa State University. Currently he serves as a board member and co-owner of Skyway Systems based in Denver, Colorado. Previously, Perry was the corporate vice president of Global Supply Chain for StorageTek where he had worldwide responsibility for many critical business units. Among his many accolades, he has been recognized by Industry Week Magazine and Black Enterprise Magazine.
Prior to joining StorageTek, Perry served as a vice president of Dell, Inc. He has also held key management positions with Allied Signal-Aerospace and IBM. Furthermore, Perry was the first African-American vice president at Allied Signal, Dell and StorageTek. He has served as the chairman of the United Negro College Fund drive for Central Texas, Chairman and President of the 100 Black Men of Austin and Central Texas and is a current member of the Prairie View A&M University Capital Campaign Cabinet.
Source: Prairie View A&M University, Texas
Wentworth Institute of Technology Bachelor of Science in Management
Wentworth Institute of Technology (Wentworth) offers a Bachelor of Science in Management through the Department of Humanities, Social Sciences, and Management. The BS Management has been developed to prepare students for a range of ... [more]
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