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Audiences tune into television and radio broadcasts every day and invite announcers into their homes, offices and cars to inform them of the latest happenings in the world and in the local community. People usually choose a specific news station for the journalistic integrity of the stories coupled with a fondness for the announcer. Announcers speak over the radio and television airwaves, covering news, sports, weather and community affairs.

Announcers often perform research and scriptwriting. They gather background information from wire services, data banks, libraries and clipping services. Finally, they prepare a script or rough notes from which they deliver a report. Announcers are also called broadcasters. Announcers are often invited to make public appearances or to serve as the master of ceremonies at special events. They may also broadcast live from commercial businesses or shopping malls, or be asked to judge contests. Some announcers are hired because of their perfect-sounding voices and introduce talk show hosts or game show hosts, becoming voices that we grow to know so well.

On television, announcers introduce videotaped news presented by associate journalists live on the scene, present breaking stories or host programs on television. They play an important role in our media-savvy society because they announce and present the news, informing us about current local, national and international events and the conduct of public officials, corporate executives, special-interest groups and others who live in the limelight. They must be very comfortable in front of the camera. Their ultimate goal is to figure out how to present information logically and interestingly so that people can understand, enjoy and use it in their daily lives.

Announcers who work for larger stations often specialize in news, sports or weather. For example, weather reporters present and forecast weather conditions from different governmental weather sources and sportscasters presents overviews the games played each day and often interview different athletes.

Since radio and television news is broadcast live, there is little room for error. This can be quite stressful for those who are inexperienced, camera shy or nervou,s since announcers usually love to have their voices heard. They are constantly on their toes; often improvising when need be in order to keep a live broadcast running smoothly.

Announcers must make sure they are providing accurate and impartial news. The reason accuracy is so important is to both serve the public with correct news and because slanderous and libellous statements can lead to costly lawsuits. It is also important that they know about journalistic ethics and laws related to journalism such as defamation law. It is crucial that announcers have a complex understanding of different cultures. Most stories are about diverse and interesting people therefore, they must also be culturally sensitive.
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Simmons College School of Communication

Communications@Simmons prepares students to become leaders who achieve their organizational, professional, and personal goals through a strategic integration of communications theory and practice.


Programs Offered:
  • MS in Communication


Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, http://www.bls.gov/ooh/
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, 2002, http://www.bls.gov/oes/2002/oes_nat.htm

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Simmons College School of Communication  Online

Communications@Simmons prepares students to become leaders who achieve their organizational, professional, and personal goals through a strategic integration of communications theory and practice.


Programs Offered:
  • MS in Communication
Campus Locations:
  • Boston, MA

Full Sail University - Online  Online
Push Your Creativity To The Next Level
Programs Offered:
  • Public Relations, Master of Arts (Online)
  • Media Communications, Bachelor of Science (Online)
  • New Media Journalism, Master of Science
Campus Locations:
  • , AL

Syracuse Communications  Online

Communications@Syracuse is an online Master of Science in Communications from the world-renowned S.I. Newhouse School of Public Communications at Syracuse University.

Programs Offered:
  • Master of Science in Communications
Campus Locations:
  • , NY

Liberty University  Online

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

Programs Offered:
  • MS in Marketing: Public Relations
  • Master of Science in Marketing - Digital Marketing and Advertising
  • MS in Marketing: Sports Marketing and Media
Campus Locations:
  • Lynchburg, VA

University of Valley Forge - Online  Online

University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities.

Programs Offered:
  • MA in Digital Media Communications
Campus Locations:
  • Phoenixville, PA

Concordia University - New York  Online

Concordia College-New York M.S. Degree Programs Online

Concordia College-New York offers accredited, innovative graduate degrees online to help you advance your career and become a transformative leader.

Programs Offered:
  • M.A. in Digital Media
  • M.S. in Digital Marketing
Campus Locations:
  • Bronxville, NY

Post University Online  Online

At Post University, we believe you shouldn’t have to put your life on hold to further your education.

Programs Offered:
  • B.S. in Marketing
  • A.S. in Marketing
Campus Locations:
  • Waterbury, CT

Ashford University  Online

Technology changes everything®

You’ve found Ashford University, where school comes to you

Programs Offered:
  • BA/Sports and Recreation Management - Marketing
  • BA/Public Relations and Marketing
Campus Locations:
  • , CA

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