Marketing Coordinator



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Marketing Coordinator


Description

To succeed a business depends on the public's awareness of its products or services. This is where the marketing coordinator (sometimes referred to as a sales coordinator) comes in. A marketing coordinator is a vital part of any business. They promote the services of a particular company or companies by planning and organizing promotional events.

Marketing coordinators' duties may vary somewhat depending on where they are employed. Typically, they are in charge of public relations and advertising. This means they help develop sales tools and marketing materials. This includes brochures, press releases, newsletters, and product updates. They are responsible for conducting market research and making reports on that data. They will also watch the development of the marketing projects to see how well they working for the company.

Another aspect of this position is the public events and trade shows. Besides working in an office, marketing coordinators are responsible for planning, overseeing and coordinating their company's presence at trade shows and other events. This involves everything from producing brochures, newsletters and product samples to the signage used. Marketing coordinators may interact with the public themselves or hire and train a spokesperson to promote their company and/or product.
 
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Program Spotlight
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Regent University
Regent University prepares students with the knowledge to excel and the faith to live with purpose.
Programs Offered:
  • Bachelor of Science in Business - Marketing
  • Master of Business Administration - Marketing
  • B.S. in Business Analytics
  • And more...

 

 



  Average Earnings  
Lowest 10% of Earners:
$24,240
 
Median Salary:
$41,710
 
Highest 10% of Earners:
$75,100

  Interests and Skills  
Marketing coordinators must have good business sense. They should have an interest in marketing and public relations. They must have analytical and creative minds as well as an understanding of marketing trends and consumer psychology. Marketing coordinators need excellent communication skills to understand the needs of a company and translate those needs into a marketing strategy. They must also have good computer skills. Marketing coordinators need to have energy as this is a fast paced industry and they must also be comfortable interacting with the public.
 

  Typical Tasks  
  • Discuss companies' needs for marketing
  • Implement marketing strategies with the help of a marketing team
  • Conduct market research
  • Oversee the creation of brochures, newsletters, media kits and other marketing materials
  • Evaluate current marketing projects
  • Meet with clients or company presidents to discuss marketing strategies
  • Attend trade shows and conferences
  • Provide customer service
  • Use a computer to perform administrative duties and data input
  • There is no such thing as a typical day for a marketing coordinator. From checking on the progress of current projects to brainstorming new marketing ideas, a marketing coordinator must do a little of everything. They may spend some days catching up on administrative work or conducting market research for a company. Some days they will be traveling to trade shows or conferences, which may last a single day or a few days depending on the event. When attending trade shows and conferences, which is a big part of their job, marketing coordinators must work whatever hours the event runs. This can mean starting at 7am on a Saturday and working a show three days, not finishing until 10pm Monday evening. This is not a 9 to 5 position and market coordinators must like to travel and be able to work weekends.

  Workplaces, Employers and Industries  
  • Marketing coordinators may work on a contract basis. Marketing coordinators may be hired by various companies to create marketing strategies. Many are employed in-house for one company or product line and they work exclusively for that company. They will work at trade shows, and conferences. They may also be employed by radio and television stations and any company that needs help with promoting themselves and their product.

  Long Term Career Potential  
Marketing coordinators with experience may decide to run their own publicity or marketing companies or they may progress to marketing managers. They may also choose to move into careers that focus solely on advertising or sales.
 

  Educational Paths  
There is no set path for this career however, there are many degrees one could pursue to become a marketing coordinator. Individuals may decide to pursue a degree in business, marketing, commerce, communications, advertising or public relations. It is a good idea to get into a program with a co-op component if possible. This way, individuals receive direct experience and the chance to get their marketing abilities noticed.
 

Sources:
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, http://www.bls.gov/ooh/
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, 2002, http://www.bls.gov/oes/2002/oes_nat.htm

Featured Schools

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Post University Online
Experience an education that helps you realize your potential in a way that fits you best. Request more information about Post University today.
Programs Offered:
  • A.S. in Marketing
  • B.S. in Marketing / Sales Management
  • B.S. in Marketing
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Saint Leo University
Saint Leo University was among the first colleges or universities to teach on military bases and has been educating servicemen and women since 1973.
Programs Offered:
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Regent University
Regent University prepares students with the knowledge to excel and the faith to live with purpose.
Programs Offered:
  • Bachelor of Science in Business - Marketing
  • Master of Business Administration - Marketing
  • B.S. in Business Analytics
  • And more...

 
Liberty University

100% Online & No Standardized Testing

Programs Offered:
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Purdue University Global

Building on Purdue's mission to provide greater access to affordable, world-class education, Purdue University Global delivers a fully personalized online experience that's tailored to working adults.

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Keiser University Graduate School

Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals.  Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience.

Programs Offered:
  • Master of Business Administration, MBA - Marketing

 
American InterContinental University Online

You’re serious about success. With your busy schedule and the desire to move your career forward, you can earn an accredited associate, bachelors or master’s degree at a pace that works for you anywhere, anytime, 24/7.

At AIU, the Serious U, you can get started to get ahead.

For important information about the educational debt, earnings, and completion rates of students who attended these programs, go to: www.aiuniv.edu/disclosures

Programs Offered:
  • MBA - Marketing
  • Bachelor's (BBA) - Management
  • MBA - Management

 
Seton Hall University

Founded in 1856, Seton Hall is one of the country’s leading Catholic universities.

Programs Offered:
  • Master of Business Administration – Marketing
  • Master of Business Administration

 
Northcentral University
  • Northcentral University was founded in 1996 to provide working professionals around the world with unprecedented access to richly engaging, professionally relevant, and academically-rigorous education from a U.S. university.
Programs Offered:
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Colorado State University Global Campus

Colorado State University Global Campus

Colorado State University Global Campus (CSU Global) offers career relevant bachelor’s and master’s degree programs for working adults and nontraditional learners.

Programs Offered:
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