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Marketing Coordinator


Description

To succeed a business depends on the public's awareness of its products or services. This is where the marketing coordinator (sometimes referred to as a sales coordinator) comes in. A marketing coordinator is a vital part of any business. They promote the services of a particular company or companies by planning and organizing promotional events.

Marketing coordinators' duties may vary somewhat depending on where they are employed. Typically, they are in charge of public relations and advertising. This means they help develop sales tools and marketing materials. This includes brochures, press releases, newsletters, and product updates. They are responsible for conducting market research and making reports on that data. They will also watch the development of the marketing projects to see how well they working for the company.

Another aspect of this position is the public events and trade shows. Besides working in an office, marketing coordinators are responsible for planning, overseeing and coordinating their company's presence at trade shows and other events. This involves everything from producing brochures, newsletters and product samples to the signage used. Marketing coordinators may interact with the public themselves or hire and train a spokesperson to promote their company and/or product.
 
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Liberty University

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

Programs Offered:
  • MS in Marketing: Sports Marketing and Media
  • DBA in Marketing
  • Master of Science in Marketing - Digital Marketing and Advertising
  • And more...

 

 



  Average Earnings  
Lowest 10% of Earners:
$24,240
 
Median Salary:
$41,710
 
Highest 10% of Earners:
$75,100

  Interests and Skills  
Marketing coordinators must have good business sense. They should have an interest in marketing and public relations. They must have analytical and creative minds as well as an understanding of marketing trends and consumer psychology. Marketing coordinators need excellent communication skills to understand the needs of a company and translate those needs into a marketing strategy. They must also have good computer skills. Marketing coordinators need to have energy as this is a fast paced industry and they must also be comfortable interacting with the public.
 

  Typical Tasks  
  • Discuss companies' needs for marketing
  • Implement marketing strategies with the help of a marketing team
  • Conduct market research
  • Oversee the creation of brochures, newsletters, media kits and other marketing materials
  • Evaluate current marketing projects
  • Meet with clients or company presidents to discuss marketing strategies
  • Attend trade shows and conferences
  • Provide customer service
  • Use a computer to perform administrative duties and data input
  • There is no such thing as a typical day for a marketing coordinator. From checking on the progress of current projects to brainstorming new marketing ideas, a marketing coordinator must do a little of everything. They may spend some days catching up on administrative work or conducting market research for a company. Some days they will be traveling to trade shows or conferences, which may last a single day or a few days depending on the event. When attending trade shows and conferences, which is a big part of their job, marketing coordinators must work whatever hours the event runs. This can mean starting at 7am on a Saturday and working a show three days, not finishing until 10pm Monday evening. This is not a 9 to 5 position and market coordinators must like to travel and be able to work weekends.

  Workplaces, Employers and Industries  
  • Marketing coordinators may work on a contract basis. Marketing coordinators may be hired by various companies to create marketing strategies. Many are employed in-house for one company or product line and they work exclusively for that company. They will work at trade shows, and conferences. They may also be employed by radio and television stations and any company that needs help with promoting themselves and their product.

  Long Term Career Potential  
Marketing coordinators with experience may decide to run their own publicity or marketing companies or they may progress to marketing managers. They may also choose to move into careers that focus solely on advertising or sales.
 

  Educational Paths  
There is no set path for this career however, there are many degrees one could pursue to become a marketing coordinator. Individuals may decide to pursue a degree in business, marketing, commerce, communications, advertising or public relations. It is a good idea to get into a program with a co-op component if possible. This way, individuals receive direct experience and the chance to get their marketing abilities noticed.
 

Sources:
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, http://www.bls.gov/ooh/
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, 2002, http://www.bls.gov/oes/2002/oes_nat.htm

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