Schools in the USA
Back to Career Search     

Advertising Specialist


Advertising. It is as much loved as it is detested. It is such a creative medium that television advertisers have their own awards called the Clio awards to acknowledge outstanding advertising. Successful ad campaigns will create public interest in and knowledge of a product and most importantly, cause people to buy the product. It is the job of an advertising specialist, also called an advertising account executive, to work with the clients and their companies to produce ad campaigns that will please the client and tempt consumers.

Advertising specialists devise and run advertising campaigns. Once they have consulted with the client to decide on the style of advertising they want, ad specialists may devise the idea themselves, but most often they consult a team of creative artists and copywriters and brainstorm to come up with ad concepts. It is then the job of the advertising specialist to take these concepts and make a presentation or "pitch" to the client. Often a single client will be pitched to by more than one agency, so there is a lot of pressure involved in the presentation process. Advertising specialists may also need to provide ideas, on the spot, if the client is not satisfied with their pitch. This means they must have strong creative skills and confidence in their ideas.

The job of an ad specialist does not end there however. Once a concept is approved by the client, the advertising specialist must then arrange to have it published or broadcast. This may involve working with copywriters and graphic designers to create design and layout, or working with a director to create a TV commercial. They are also responsible for booking the TV time, meeting press deadlines, reserving billboard space and doing whatever is necessary to carry out the campaign.

Advertising specialists have many responsibilities. They must be able to work well with a team of people and alone and they must have confidence in their ideas to present them. Besides creating the concepts and providing the spaces, times and deadlines for the campaign, ad specialists are also responsible for conducting market research and preparing budgets for the campaigns they create. This is a highly competitive field, and with the pressure of being creative on demand and working to deadlines it takes a focused, creative, dedicated individual to be a successful advertising specialist.
View Schools for this Career: 
         Related Careers
arrow Assistant Cook
arrow Auctioneer
arrow Baker
arrow [ view all related careers ]

Program Spotlight
Matching School Ad
Full Sail University - Online
Push Your Creativity To The Next Level
Programs Offered:
  • Media Design, Master of Fine Arts (Online)



  Interests and Skills  
Advertising specialists must first and foremost be imaginative and creative thinkers to succeed in this career. They must enjoy the art of persuasion known as advertising and have an interest in keeping up with the latest advertising trends. Advertising specialists need to have excellent communication skills in order to interact with clients, and be able to pitch a successful campaign. They need good business sense, and the ability to conduct market research that will aid in the success of their campaigns. Advertising specialists must also be able to work well under pressure, as this is a very high-pressure job, with tight deadlines. Finally, they must have confidence in their ideas and the ideas of their creative team to produce a successful ad campaign.

  Typical Tasks  
  • Discuss with clients the products to be advertised
  • Assist the client with marketing strategies
  • Present draft campaigns or pitches to clients
  • Perform market research and budgeting related to each campaign
  • Meet with other specialists (such as copywriters, researchers, and graphic artists) to develop the details of a campaign
  • Coordinate the work of relevant departments (writers, graphic artists) to meet the required deadlines
  • Arrange for studio time, advertising billboard space, or print space as required for the campaign
  • Liase with the client throughout the projects development
  • A typical day for an advertising specialist is busy. They may conduct market research to find out how their advertising campaigns are received by the public. They may meet with clients to discuss their marketing strategies or with copywriters, graphic designers or directors regarding the direction of a campaign. Much of their day is spent writing reports, and brainstorming advertising ideas. They tend to work long hours, averaging about nine to 11 hours per day with weekend work and longer hours required to meet deadlines. Most advertising specialist work for advertising firms, so clients will meet them at their office, but some, who work with larger international clients, may be required to travel to meet with clients.

  Workplaces, Employers and Industries  
  • Advertising specialists work for advertising firms and large companies that hire their own in-house advertising teams.

  Long Term Career Potential  
There is some room for advancement in this field but, since advertising specialists are already at the top of the advertising ladder there is not a lot of room for specific upward advancement. Advertising specialists with experience can go into their own business as consultants or start their own ad agency.

  Educational Paths  
There are no specific educational qualifications to becoming an advertising specialist. Most people who work in the advertising business have a business, marketing or advertising degree or bachelor's degree in a related subject. Advertising specialists may decide to get an MBA (Master of Business Administration). Some people in the advertising business also have communications or psychology degrees, which helps them understand the sociological and psychological factors that affect the buying decisions of consumers.

For those interested in advertising a good place to start is by taking marketing courses that cover areas such as creative strategy, media strategy, advertising effectiveness and the role of advertising in society. Watching television commercials, reading print ads and ad magazines are also ways to stay informed of advertising trends and gain an understanding of this field.

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, http://www.bls.gov/ooh/
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, 2002, http://www.bls.gov/oes/2002/oes_nat.htm

Featured Schools

Matching School Ads
Full Sail University - Online
Push Your Creativity To The Next Level
Programs Offered:
  • Media Design, Master of Fine Arts (Online)

American InterContinental University Online

You’re serious about success. With your busy schedule and the desire to move your career forward, you can earn an accredited associate, bachelors or master’s degree at a pace that works for you anywhere, anytime, 24/7.

At AIU, the Serious U, you can get started to get ahead.

For important information about the educational debt, earnings, and completion rates of students who attended these programs, go to: www.aiuniv.edu/disclosures

Programs Offered:
  • MBA - Marketing

Post University Online

At Post University, we believe you shouldn’t have to put your life on hold to further your education.

Programs Offered:
  • A.S. in Marketing
  • B.S. in Marketing / Sales Management
  • B.S. in Marketing
  • And more...

Northcentral University
  • Northcentral University was founded in 1996 to provide working professionals around the world with unprecedented access to richly engaging, professionally relevant, and academically-rigorous education from a U.S. university.
Programs Offered:
  • Marketing - PhD in Bus. Admin.
  • Marketing - MBA
  • Marketing - D.B.A.

New England College

Discover the Difference a Community of Support Makes in Your Educational Journey. From Application to Graduation, the Guidance You Need to Achieve Your Goals. 100% Online.

Programs Offered:
  • BA in Business Administration/Marketing
  • BA in Communication/Public Relations and Advertising

California College San Diego

The Secret to Getting Ahead Is Getting Started

Congratulations! Your interest in California College San Diego® is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.

Programs Offered:
  • Business Admin - Mktg Emph (BS) - Offered Online through Independence University

Seton Hall University

Founded in 1856, Seton Hall is one of the country’s leading Catholic universities.

Programs Offered:
  • Master of Business Administration – Marketing

Matching School Ads
  Universities and Colleges
Clarkson UniversityColorado School of MinesDalhousie University
Oral Roberts UniversityPenn State HarrisburgTemple University
The University of HoustonThompson Rivers UniversityUNB Saint John
University of AlabamaUniversity of ArkansasUniversity of British Columbia
University of IowaUniversity of New BrunswickUniversity of Ottawa
York University
Agriculture and Bio-resources | Allied Health and Health Sciences | Applied Business Technology | Architecture
Business Administration | Computer Science | Cosmetology and Esthetics | Culinary, Travel &Hospitality | Dance 
Engineering Technology & Applied Technology |Engineering | Film | Fine Arts and Design | Humanities and Liberal ArtsJustice and Security
| Natural and Applied Sciences | Naturopathic and Holistic MedicineNursingPublic Administration & PolicyReligious and Theological Studies
Sport Sciences and Physical Education | Teacher Education | Theatre
Articles | College News | Videos | Feedback | Career Search
Home | About Us | Contact Us | Faq | Terms of Use | Privacy Policy | Site Map | Cities Site Map

Copyright 2003- 2019 QuinStreet, Inc. All Rights Reserved.